Do you know the biggest mistakes new business owners make?
It is not investing in an online presence. Especially when the internet is filled with numerous building tools that can help promote your brand, the best thing you can do is build your platform to push your brand. The benefit of having your platform is that you have a site that is entirely within your control and can be customized to suit your business and customer needs.
So now that you have decided to build on your platform, how do you reach your customers? Through B2C content writing and marketing. B2C content marketing is not just a fancy content marketing term but an effective marketing strategy that can get you the leads and conversions you want. Here’s how you get started;
What is B2C content marketing?
The b2c content marketing model highlights a business-to-consumer strategy hence the b2c acronym. B2C content marketing is a form of marketing that focuses on the needs of business customers. In contrast, business-to-business (B2B) marketing focuses on the needs of employees or customers.
Just like its name, content marketing for b2C targets the end consumers. End consumers purchase a product to meet a particular need, often on a smaller scale. So when a business participates in b2c content marketing, they employ marketing strategies targeting these end consumers.
Businesses often use B2C content marketing to provide information about their products, services, and company policies to grow their customer base and increase sales. The goal of B2C content marketing is to create a relationship with your audience by providing them with valuable content they can relate to and use as an added benefit to their purchasing decisions.
B2b vs. b2c content marketing
Above, we briefly introduced the topic of business-to-business (b2b) content marketing, and it might not be enough to paint a clear picture of it, so here’s more. For example, B2b content marketing and b2c content marketing are both parts of the same family, but both attend to different sides. So think of Marketing as the family name with b2b addressing the dad’s side and b2c content marketing for the mum’s side.
B2b content marketing is producing marketing materials for business-to-business audiences. It is different from b2c marketing because it is aimed at companies looking to sell services and products to other businesses.
Content marketing for B2C, on the other hand, refers to content marketers who produce marketing materials for consumer audiences, such as customers interested in buying a product or service.
When you view both content marketing strategies on a surface level, they seem to have no difference. But their differences lie in three main things; their audience (businesses vs. consumers), their purpose (education vs. drive sales), and their mediums.
Why is content marketing important for b2c?
Content marketing is essential to the digital marketing mix and can help drive sales, engagement, and brand loyalty.
Content marketing aims to create valuable content that helps your target audience with their problem or need. Content marketing enables you to build trust and credibility with your audience, which is crucial for building brand loyalty.
And since the business-to-consumer business model is customer oriented, why not use a strategy to increase brand loyalty with your customers?
Content marketing can also be used to drive traffic to your website, which can lead to conversions on your websites, such as sales or leads, but all this in a b2c model can only happen if your customers trust you.
You can perform content marketing for b2C in five simple steps
Step 1: Find your target audience
Before creating a b2c content marketing strategy, you have to define your audience. The audience of a b2c company varies depending on the product. For example, if your product is soccer cleats, you would have to narrow down your audience based on the cleats type. Your ideal target audience will be soccer players aged 12-25.
Step 2: Create a content plan
Once you have honed in on your ideal audience, the next step is to create a content plan that will resonate with your audience. Per our soccer example, your target audience will most likely use social media platforms and enjoy visually engaging content. Your content plan should mirror the interests of the audience you aim to reach. For this reason, we encourage that you perform adequate research before devising a content plan.
Step 3: Choose and rank your content.
Ranking your content means seeing how well it will perform on the google search engine when published. To accurately rate your content, ask questions like, “does my content have the appropriate keywords?” “does it answer consumer pain points?” “is the information valuable?”
Step 4: Share your content
The moment you have assessed your content plan, the next step is to publish the content and hope that the keywords and information available are strong enough to increase brand awareness and loyalty to sell products and generate leads.
Step 5: Analyze your results
Result analysis is just as the name implies. After publishing your content, it is up to you to analyze the metrics and see how well your content achieves the preset goals. In analyzing your results, you are to check for;
- Engagement levels
- Re-shares
- Lead generation
- Google ranking
- Sales
- How well it fares against the competition
The internet is filled with various tracking tools such as Google Analytics and SEM rush to help you accurately check the performance of your b2c content marketing strategy.
B2c content marketing examples
The beautiful thing about b2c content marketing is that others have gone ahead of you to show what a successful b2c content writing campaign resembles. Examples of such companies are;
A social media account that is increasing brand awareness and promoting brand transparency like When Salesforce did a 360 in :60 content campaign. The campaign had previous customers share how the company’s product helped them.
A blog post about the use and benefits of a specific product: the entire eHow network is a prime example of this b2c content marketing strategy. From their product hacks to home maintenance tips, customers can find any product information on the website.
Final thoughts
In our humble opinion, there is no better way to build your brand than with content writing, especially if you are venturing into content marketing for b2C brands. It is a compelling and creative way to make your business story and identify yourself as an authority in your industry. Plus, by targeting your content to your customers, you are getting the word out directly to those who matter most; customers.
Getting started with b2c content marketing is easy if you have a needed product, knowledge of your target audience, and valuable content to disperse. In addition, the internet is filled with resources to help you out, like Kaku, so you’re never without help!