Copywriting is an essential part of running a successful business various copywriting examples showcase it. It doesn’t matter if you’re selling physical products or digital goods; your website needs to convert visitors into leads and leads into customers. And the better you write copy that resonates with your target audience, the more money your business will make.
What is Copywriting
Copywriting is the art and science of writing words that sell. Copywriters are the people who write sales letters, brochures, direct mail packages, and other marketing materials used to persuade people to buy products and services. Copywriters are a crucial part of your content marketing efforts and are responsible for writing web content that converts visitors into paying customers or subscribers.
The best copywriters know how to use language to make their clients’ products look good, sound good, and seem like a good value for money. They can also write about anything from business management software to home cleaning supplies in a way that makes their audience want to buy their client’s product over anyone else’s.
Some might call copywriters soothsayers, but to us, they are just writers who have perfected the arts of creating stories with their words.
How to generate high-converting copy for your business
Generating high-converting copy might be an art, but it requires a strategy. Two essential things to have, are to know your audience and learn how to write. If you have mastery over these two things, you’ll be able to turn visitors into customers in no time.
But we realize that, as with other things, it is easier to sum up the steps to create high converting copy by walking you through it. So, lets us walk you through exactly what you need to do to generate leads with even the most uncomplicated content.
Write a Killer headline.
When we say “killer,” think Kill Bill volume 2 level of Killer. Your headline needs to stop readers right in their tracks! You only get one chance to make a first impression, and that’s why your headline is so important. Statistically speaking, you have 8 seconds to grab your audience’s attention. In that 8 seconds, your headline determines if your ploy is a hit or a miss!
When writing a headline;
- Power words are essential: they might sound a little cynical but use words that affect human emotions. We aren’t saying you should manipulate folks… but use your strong words to convey your message.
- Use numbers: there is a reason why books like “5 steps to become rich” and “10 tips for success” sell. Numbers help people know what they are getting into and what to expect.
- Question marks are for more than questions: relatable questions make the best questions. Headlines that trigger a reader’s curiosity are the most significant influences, especially on topics readers care about.
(credit: Mensjournal) *This is a killer copywriting example of a headline because it uses numbers and plays on human emotions with the words “absolutely” and “shredded.”
Write copy that customers can relate to
Start by understanding your target audience. Who are you writing for? What do they care about?
It is easy to write copy that sounds slick and cool, but it won’t be effective if it doesn’t connect with people. And if your copy is ineffective, you don’t get to sell products and grow your business.
Relatable copy involves these things;
- Writing how you talk: nobody wants to feel like they are reading a sales pitch over genuine content, so avoid as much business jargon as possible. Instead, write as though you are talking to a friend.
- Use the word “you” as much as possible: “you” is that added personal effect many contents lack. For example, when “you” is used in your content, your readers tend to relate to you more easily, like you’re talking to them directly over some generic branding message.
Valuable copywriting examples
(credit: Activecampaign) *This copy for a rehab center generated 400% more clicks than a regularly published copy because of the use of humor and relatable words.
Write benefit-driven copy
It essentially means that instead of focusing on the product’s features, you should focus on its benefits to your customers. For example, instead of saying, “Our product has a 5-inch display”, you could say, “Our product is great for those who don’t want to carry around a bulky laptop or tablet,” or something similar.
The benefit-driven copy works so well because people want value for money, and that’s what they are looking for when they purchase a product online. So focusing on the value that your product provides rather than its features will help convince them to buy it from you over other sellers who may be offering similar products but with fewer benefits listed on their website.
Use words that trigger a call to action.
For those who don’t know, the word “call-to-action” (CTA) is a marketing term used to describe any word or phrase that encourages visitors to take action. For example, “Buy Now” or “Start Your Free Trial” are both CTAs.
Words that trigger a call to action can be a great way to get people to take action. For example, when you’re writing copy, you may want people to buy something, sign up for a newsletter, or contact you for more information.
These are some words that will help you write copy that will get your message across:
- Get – Use this word when you want the reader to take action related to what they’re reading. For example, “Get rid of those wrinkles.”
(Credit: Klientboost): Progressive is yet another copywriting example that uses the “get a quote” CTA on their landing page
- Sign up – This one is great if you want people to sign up for your newsletter or join your email list. It’s also good if you’re trying to get them to join an affiliate program or purchase something from your store.
- Buy now – This can be a powerful call-to-action word if you sell something online. It’s simple and gets right to the point! You might also consider using “buy” instead of “order.”
The benefits of copywriting don’t just manifest themselves in improved SEO and increased contacts but in a more refined understanding by readers of your company’s message. This leads to more substantial, more effective marketing and a stronger, more effective business. In short: great copywriting is suitable for your brand and good for business.
Copywriting is just like any other skill, and you can always get better at it by practicing.