Is Churning out content the best approach to SEO?

For every content marketing agency post you come across, the words “search engine optimization” (SEO) are used, but do you know why SEO matters? The top reason websites search for the best approach to SEO is that the leading high-ranking website with SEO gets the most traffic.

The internet is home to almost 2 billion websites, and all these websites vie for Google’s top spot. That is because Google accounts for 85% to 96% of the search engine space, depending on the location.

How to get noticed by Google?

There are numerous ways to get your page to Google’s first page results, but websites focus on their SEO and content strategy because it is a surefire way to be noticed. Other approaches to get your website a top spot on Google’s search results are;

  • Using keywords in your website’s content, which enables people to find you through an internet search
  • Creating relevant content which ensures that visitors will return to your site
  • Optimizing your site’s structure, navigation and usability so that visitors can easily find what they seek on your site
  • Focusing on internal linking between pages so that users can easily navigate through your website using links from other pages

Content creation stands as one of the most effective ways, especially if the content is relevant. Websites can create authority figures on their topic with content so readers can be sure of the accuracy of the information they are receiving. Using authoritative and accurate content ensures that readers visit the site repeatedly.

Why do you need Content?

Content is essential when utilized in SEO and content strategy because it provides search engines with the information they need to understand the topic of a webpage and determine how relevant it is to a user’s search query. High-quality, informative and unique content is more likely to rank well in search results, as it demonstrates to search engines that the page is relevant and valuable to users. Additionally, content can help attract backlinks from other websites, improving a page’s search engine rankings.

Content vomit for SEO and content strategy: Is it worth it?

Churning out a large amount of content on a consistent basis is often considered a promising approach for improving SEO and content strategy to drive traffic to a website. However, it is essential to note that simply producing a large volume of content is not the only or necessarily the best approach for achieving high rankings on search engines.

To effectively improve SEO and content strategy through content, it is crucial to focus on both quantity and quality. Search engines like Google use complex algorithms to determine the relevance and authority of a website, and quality content is a crucial factor in these algorithms. The reliance on algorithms means that to rank well on search engines, a website must have well-written, informative and engaging content relevant to the user’s search query.

Factors to consider for SEO and content strategy

More content creates an archive of keyword-rich pages for search engines to index.

The more pages a website has, the more opportunities it has to rank for different keywords and phrases. Additionally, by producing a lot of content, a website can establish itself as a credible and authoritative source in a specific industry or niche, which can further help improve its search engine rankings. However, it is also important to note that producing low-quality or irrelevant content can actually harm a website’s SEO. Search engines are designed to surface the most relevant and helpful results to users. For example, if a website produces low-quality content that is not useful or relevant to users, it may be penalized by search engines, leading to lower rankings.

Another important aspect of SEO is the user experience.

If a website has a high bounce rate, this means that users are leaving the site quickly after arriving, which can be an indication of poor user experience. User experience can be overlooked in the role it can play in a website’s SEO and content strategy, but it shouldn’t be since customers matter. One way to improve user experience is to ensure the content is easily readable and scannable and that the site is easy to navigate. Improved user experience will help keep users engaged and on the site longer, which can also improve SEO.

The cons of being a content machine

Using content to get your website ranking up can be a homerun that increases traffic. Still, some negatives can happen when you focus on content over other strategies.

1. An overlap and content duplication: with a large volume of content, it is possible to have overlap and duplication, especially in ideas and structure. Search engines often penalize duplications, which negates what you hoped to achieve.

2. Quality vs quantity: focusing too much on producing a large quantity of content can lead to a decrease in the quality of the content, which can harm SEO efforts in the long run.

3. Time and resource intensive: producing large amounts of content can be time-consuming and resource-intensive, taking away from other essential tasks and strategies.

4. Difficult to measure effectiveness: with a large content volume, it can be challenging to measure the effectiveness of individual pieces and adjust accordingly.


In conclusion, while producing a large volume of content can be a practical approach to improving SEO and driving traffic to a website, it is important to focus on both quantity and quality. A website must have well-written, informative and engaging content that is relevant to the user’s search query, and the site must be easy to navigate and have a good user experience. Additionally, it’s important to remember that producing low-quality or irrelevant content can actually harm a website’s SEO. Therefore, it’s essential to strike a balance between creating a large volume of content and ensuring that the content is high-quality and relevant to the users.

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